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  • Product/service: Measurement Advertising Academy
  • Brand: Facebook
  • Type: Paid
  • Headline: “Know Your Numbers”
  • Details: Retargeting weblog readers laptop image that is

You wish to range from the “laptop image” identifier into the details because you’re evaluation different pictures in otherwise identical Facebook advertisements and desire to look at outcomes of with the various pictures in your advertisements in Bing Analytics. Tagging your traffic because of this lets you see information about an ad that is specific what sort of actions individuals simply simply just take after clicking that advertising.

Just how do these details translate to UTMs? Your products or services may be the “campaign,” the brand name may be the “source,” the kind of traffic could be the “medium,” the headline could be the “term,” as well as the details would be the “content.”

To trace this information in Bing Analytics, you add UTM parameters to your links: